Get FinancingIt’s Work Trucks All Day Long On MDTrader.com
Vocational trucks, such as box trucks and dump trucks, are a different breed than the heavy-haul semi-trucks logging long miles on the interstate. Buyers and sellers of these mostly medium-duty vehicles deserve a dedicated platform where it’s easy to find what they need without getting lost in legions of over-the-road models.
Launched in 2025, MDTrader.com is the newest spinoff of TruckPaper.com. The niche site and its mobile app connect contractors, fleet managers, and other professionals to the new and used work trucks, vans, components, and truck bodies their businesses require.
“Over the past year, we’ve launched MDTrader.com, giving customers with commercial, work truck, and vocational inventory access to top-tier advertising through our premium listings,” says Sales Manager Whitney Musiel. “These listings deliver exceptional value, powered by the combined reach of TruckPaper.com and MDTrader.com.”
Built To Do The Job
Some midsize trucks specialize in distribution, local delivery, or other short-haul jobs. Examples include straight trucks, delivery vans, curtainside trucks, flatbed trucks, reefer trucks, hooklift trucks, moving trucks, and cutaway-cube trucks.
Other commercial trucks are specially equipped for specific roles in industries such as construction, utilities, landscaping, and municipal services. These include dump trucks, cement mixers, snowplow trucks, boom trucks, septic tank trucks, wreckers, forestry bucket trucks, service and mechanic trucks, and fuel trucks.
Vehicles listed on MDTrader.com are predominantly medium-duty, Class 4 to 6 vehicles, but the site also includes listings for some heavy-duty Class 7 and 8 trucks and light-duty Class 1 to 3 models. Regardless of weight class, each is upfitted or optimized for commercial purposes (or can be, in the case of cab-and-chassis trucks).
Search Fast, On The Go
MDTrader.com’s intuitive features encourage visitors to search the way they prefer, whether by keywords and phrases, recognizable category icons, or popular brands. Faceted search filters help users home in on whatever they’re searching for.
The website’s responsive design adapts to any screen shape or size, while its mobile app is available for iOS and Android devices. Logged-in users can see AI recommendations of trucks that might interest them, based on their interactions with the platform.
Cross-Listed On TruckPaper.com
As an extension of Truck Paper, the industry-leading resource for new and used commercial trucks and trailers, MDTrader.com joins RVUniverse and UtilityTrailersToday.com in targeting a niche transportation market while benefiting from Truck Paper’s established audience. Trucks listed on MDTrader.com are also posted on TruckPaper.com to generate even more exposure from the parent brand’s massive global reach.
How To Advertise
Marketing assets on MDTrader.com works a little differently than on some other Sandhills platforms, in that you can directly buy featured listings and premium listings on the website. These are online-only ad spots, with no physical publication component. However, you can also reach a massive readership of truck buyers by adding a print ad in Truck Paper.
Featured listings on MDTrader.com are available at a weekly rate. You can purchase one, five, 10, or 20 featured listings at a time. Again, listings on MDTrader.com are automatically cross-posted on TruckPaper.com to leverage its vast, worldwide audience.
Upgrade To Premium
Premium featured listings give you a way to make your trucks stand out. Presented at the top of the page with a color border, premium listings are the first units buyers see in their search results or a truck category—above even AuctionTime and Equipmentfacts auction listings for relevant vehicles.
Premium listings on MDTrader.com resemble the ones that come with editorial ads in RVUniverse and other niche equipment publications, in that they rank above all other listings on the site. They’re available in 8-week runs for a small percentage of the vehicle’s asking price.
And it gets even better: Premium featured listings on MDTrader.com also rank the highest in their categories on TruckPaper.com as well. This is a unique and unprecedented perk on a Sandhills trade platform, and one that’s well worth your attention.
Banner Ads & Email Blasts
You can also buy a digital banner ad professionally designed by Sandhills experts. Your banner ad can appear on the MDTrader.com homepage, atop the listings on specific category pages, or in the platform’s weekly emails to its opt-in audience. It can even be an animated GIF.
MDTrader.com also offers high-return email blasts to promote your inventory to verified Truck Paper subscribers. Recipients can tap or click links to the trucks you wish to highlight.
Contact your Sandhills representative today to start advertising or to learn more about MDTrader.com.
A version of this article first appeared in Sandhills Magazine. You can find current and back issues in the Sandhills Magazine Archive.